Re-Ride, I agree with what you said but at some point we have to rely on what the manufacture say. True Nutrition did respond back: " None of our powders are processed using acid orion-exchange processes, which we believe to have a denaturing effect over thenative proteins. Each of our proteins will be produced using cold-watermicrofiltration technologies to ensure that as much of the native proteinremains intact as possible." At least they gave the correct response. Based on that I would say (absent any derogatory info) that they offer a reasonably priced quality product. Have no idea if the BIG dogs (Optimum Nutrition, Muscle Feast, etc.,) would respond back to questions as fast as True Nutrition did. They are located at 1211 Liberty Way, Vista, CA 92081. If anyone is in that area they might stop in and get a feel for the company and see if they measure up to what they sound like.